Online Selling is the Art of Storytelling

​Stories attract, delight, engage, inspire and educatein.  And at this time where the greatest commodity is our attention, stories provide connection and intimacy.  Whether it’s blog posts, emails, web pages, social media or print – concise connection via the power of story is essential. 
We plan long-term strategies, create content that both humans and search engines will love, make it visual and help promote and analyze content.  So what makes a good story?  First off, the story must be honest and convey your value and mission. There must be an element of human connection.  It needs to convey how your business stands out and appeal to emotional side rather than logic. Stories are how the audience remembers.
The keys to a good story are conveying your value and your mission, how this will help your audience and what you are offering.  Once you have your key values down then we can get down to the basics of all good stories – characters, conflict and resolution.