Lila fell in love with kayaking and wild spaces while roaming the creeks and rivers of Western North Carolina as a kid. After receiving a Master’s degree in Journalism and Communications from the University of Oregon she landed her dream job at the time as a Dealer Service rep for Patagonia. While working her way up from field sales to management she watched as the outdoor industry re-structured to meet the new demands of consumers. In her most recent role as Online Key Account Manager at Confluence Outdoor she managed a diverse brand portfolio in a challenging category with some of the most successful e-commerce players in the industry. Lila lives in Fayetteville, WV with her husband and son and can still be found roaming the creeks and rivers.
To find out more about Lila’s story click here.