The Process
Connection, creativity, along with a healthy dose of determination, is what you experience working with OTC. We work to deeply know our client’s brand identity and business culture. Through extensive category and competitive set research, we create informative and engaging content that boosts sales. We communicate all along the way and incorporate feedback. All content is optimized to increase impressions, CTRs, and transactions.
Services
Website Development
Increase brand awareness through an engaging and concise website. Your website is the window into your products and services. We build the design, platform, and offerings to market and sell your services. We utilize a combination of keywords to reach your target audience and call them to action. We build common website pages: About Us, Services, Products, FAQs, Home and Contact Us.
Social and Email Campaigns
With over fifteen years of proven sales and marketing experience in the outdoor industry we have the passion and expertise to deliver best-in-class content strategy. Whether it’s developing email and social campaigns or collaborating over-arching strategy to drive promotional calendars, we deliver effective content strategy that produces results.
Blogs & Editorials
STOP POSTING, START TELLING STORIES. We step away from the daily blog grind in favor of storytelling. Rather than talking about yourself and your business, we recommend creating something of value. Share a great story...and the audience will follow. The most engaging stories online today all share the same attribute: It’s not content for content’s sake; it’s fueled by a strong story or idea.
Product Descriptions
Seamlessly integrate product content with e-commerce websites. Utilizing years of technical product knowledge, we create content that intelligently informs and enriches a purchase. Whether it’s the texture of a sleeve or the power of a kayak paddle blade, we use vivid detail to capture the value of the product. We ensure all specifications and content optimizations are detailed in the copy.
Amazon A+ Detail Pages
Create customized feature-rich Amazon A+ detail page copy/content that helps increase sales by up to 10-percent, according to Amazon. For Vendor Central users, A+ pages allow you to tell the story of your brand and product through engaging graphics and content. By adding an A+ page to your product listing, you can connect customers with your brand and provide them with additional information about your products.